Introducing Castellón meets with ten German tour operators to attract travelers en ITB Berlin 2024

The Introducing Castellón Product Club participates in ITB Berlin 2024

From March 5 to 7, the Internationale Tourismus Borse (ITB) is taking place in Berlin, the most important tourism fair in Europe and, above all, for the German market, which continues to be one of the main tourist sources for Spain.

During the event, the Product Introducing Castellón Club has carried out more than 10 professional interviews with as many tour operators during which it has been able to confirm the growing interest that exists in discovering new destinations in Spain, once the situation international tourism has already stabilized. In this edition, also, considering that Castellón will have two air connections, the already established Dusseldorf Weeze and the new one with Berlin.

In this context, Castellón is presented as a new and fresh option within the Spanish Mediterranean offer, thanks to the combination of its excellent coastline together with the heritage wealth, both natural and historical-artistic, which has awakened the professional interest of these specialized operators.

Likewise, the Product Club is working to introduce into the specialized health product/market, of great importance and volume in Germany, some of the products that our province has and that stand out for their quality, as well as their uniqueness. and differentiation. An agreement in principle has been reached with Fit Reisen, one of the main Tour Operators in Germany to evaluate a possible commercial collaboration to launch some destinations/products in our offer for the year 2024 and, above all, 2025.

Meeting with the Tourism Department
In addition, the Product Club has held a working meeting with the Minister of Innovation, Industry, Tourism and Commerce, Nuria Montes, together with the company Spain B2B, delegate of the Product Club for the German market, where the actions have been analyzed. that are being carried out in this market within the 2024 Agreement between the Ministry and the Product Club and those that can be considered for the year 2025.

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Pictures of the event

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